The Turkish Competition Authority fined Google 2.61 billion lira ($75 million), saying the company provided an unfair advantage to its own supply-side platform at the expense of rivals, Bloomberg reported on Friday.
The board said Google’s market dominance in the technology that is used to automate the sale of ad space violated the competition law. It named five companies in the decision, including Google International LLC, Google LLC, Google Ireland Ltd. and Alphabet Inc.
Google now has six months to comply with the law and provide conditions for third-party supply-side platforms, or SSPs, that are no less favorable than those it gives to its own. Failure to comply will result in further daily fines, the board said. Google can appeal the ruling.
The ruling comes after a US judge declared Google’s search engine an illegal monopoly and European regulators asked the tech giant for information on its advertising partnership with Meta earlier this year.
In June the Turkish competition board fined Google 482 million lira over its hotel search service. A statement from the board said at the time that despite Google’s dominant position in the general search services market, it makes it difficult for competitors to operate.